Pragmatic Branding
Jun 2026
A workshop that gets a team to a brand they’ll actually use – archetypes, ‘start with why,’ and iterative development, facilitated to a real decision.
Start with Why Brand Archetypes Iterative Development
A facilitated approach to branding for teams who need something usable, not a 40-page guideline that sits in a drawer. It runs on three moves – purpose first (start with why), brand archetypes to give the identity a spine, and iterative development so the brand earns its shape rather than being decreed.nnPart of the 場合+う baau.studio practice.