Brian Bovi, M.A.
Creative Technologist from Luxembourg
Creative Technologist
Brian Bovi is a Creative Technologist from Luxembourg and the founder of 場合+う baau.studio, a creative technology studio working across design, brand, and product strategy. Previously UX Product Manager at STOKR, the Luxembourg fintech whose platform has processed over $1.8B in tokenized assets, and co-founder of Inkjourney. He holds an MA in Digital Innovation & Strategic Leadership (with Distinction), Hyper Island. His design work has been featured in TechCrunch and PhoneArena since 2012, originally under the handle @brianmfb.
His work first reached an international audience in 2012, when Nokia concept designs published under the handle @brianmfb were covered by TechCrunch and PhoneArena — both identifying the designer as "Luxembourgish." The identity bridge between that handle and his name was made public by Concept-Phones in their 2012 article. After the STOKR chapter in Luxembourg, he moved to Tokyo, founded 場合+う baau.studio, and was selected for Creative Tech Shibuya 2026 via Shibuya Startup Support, in collaboration with DIG SHIBUYA. He appeared at Pitch2Tokyo Regional Round at Venture Café Tokyo on November 20, 2025. Based in Tokyo.
Timeline
- 2012 @brianmfb / TechCrunch
Nokia concept designs covered by TechCrunch and PhoneArena, identifying a "Luxembourgish designer."
- 2018–2019 UX Product Manager, STOKR
Luxembourg fintech; STOKR's platform has processed over $1.8B in tokenized assets.
- 2024– MA in Digital Innovation & Strategic Leadership (with Distinction), Hyper Island
Primarily remote; Stockholm cohort touchpoints.
- 2024– Founder, 場合+う baau.studio
a creative technology studio working across design, brand, and product strategy. Tokyo.
- 2025 Creative Tech Shibuya 2026
Selected via Shibuya Startup Support, in collaboration with DIG SHIBUYA. Appeared at Pitch2Tokyo Regional Round, Venture Café Tokyo, November 20, 2025.